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February 14, 2025
Ahmad Ashrafi

Ahmad Ashrafi on Forbes Expert Panels: Client Trust, Banking Relationships and Risk Culture

Three of Ahmad's Forbes Expert Panel contributions in one place: tough client conversations as a chance to reinforce trust, banking partners who see your future value, and why the firm tolerates risk but not uncertainty.

Ahmad Ashrafi on Forbes Expert Panels: Client Trust, Banking Relationships and Risk Culture

Beyond his authored columns, Ahmad Ashrafi contributes regularly to Forbes Expert Panels, the roundups where Forbes Finance Council members answer one question in a few sentences each. Three recent contributions are worth keeping in one place, because together they read like a short version of how Infinity⁹ operates.

On tough client conversations (February 2025): "Tough conversations aren't just about delivering bad news; they are an opportunity to reinforce trust." Read the panel

On choosing a banking partner (December 2024): "Don't chase the highest interest rates. Instead, strive to partner with banks that understand your future value, not just your current revenue." Read the panel

On building a risk culture (October 2024): "We say we can tolerate risk, but we can't tolerate uncertainty. Therefore, we leave no stone unturned before making a decision." Read the panel

Three answers, one thread: trust is built in the uncomfortable moments, relationships beat rates, and diligence is what makes risk tolerable.

WRITTEN BY

Ahmad Ashrafi is Founder and CEO of Infinity⁹ in Miami and Chief Investment Officer of A9 Family Office. Since 2012 he has managed capital for Latin American families, today more than 75 families across 10 countries. He studied at Babson College, with specializations at Harvard in family office wealth management and at MIT in real estate investment, and is a member of the Forbes Finance Council.

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Infinity Capital Asset Management, LLC ("Infinity") es una firma de gestión de inversiones inmobiliarias que opera como una plataforma de acceso a bienes raíces comerciales privados, para inversionistas internacionales acreditados e individuos de alto patrimonio. El registro no implica un nivel particular de habilidad o capacitación.

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