ABOUT
Cliff Locks has founded and sold three companies — exiting his last to a Fortune 5 firm through KKR — authored seven books on leadership, parenting, and mastering anger, and now coaches CEOs and family offices worldwide through his Executive Ascent program. An angel investor with 21 checks written (and, remarkably, no losses — including an early stake in Buffer), he spent 15 years on the Boy Scouts county board touching 12,000 youth and hosts the Private Equity Profits podcast. His foundational lesson: only 3% of people write their goals down, and written goals work like a supercomputer's program — his son wrote 'billionaire' at 14 and earns near seven figures at 32. On episode 054 of Return on Identity he makes the case that we hold a fiduciary responsibility to the next generation: talk about money at the dinner table, or watch 90% of family wealth vanish by the third generation.
EPISODES
