ABOUT
Sam Winsbury is the founder of Kurogo, one of the UK's leading personal branding agencies, trusted by leaders from McKinsey, KPMG, and Salesforce as well as ambitious entrepreneurs. He stumbled into the field as a university student when every freelance pitch was met with 'who are you?' — so he built his answer on LinkedIn. His research found an enormous trust gap between companies and customers, and that 86% of people are more likely to buy when a founder is a recognized industry expert. His playbook: positioning first (your unique mix of skills, experience, expertise, personality, and values), organic content before ads, authority content over commodity content, and never miss twice. On episode 053 of Return on Identity he delivers a master class on building authority that sells.
EPISODES
