PODCAST GUEST
Peter Roth
Scaling & Lead Generation Expert
The home-services scaling expert who builds outbound call centers in Mexico and takes equity in HVAC companies — because without systems you just own a glorified job.
ABOUT
Peter Roth owned a cigar bar for 15 years and co-founded an HVAC company where he ran sales, marketing, and operations — and fell in love with home services. Today he builds fully managed outbound telemarketing call centers with remote appointment setters in Mexico, integrated directly into his clients' CRMs, judging every lead source on four criteria: quality, affordability, reliability, and scalability. His contrarian gospel: knowing your CRM matters more than reading a P&L, everyone exits one way or another, and without systematization and monthly recurring revenue you own a glorified job with a fancy business card. Through consulting-for-equity he takes 30-60% stakes in $250-750K SDE home-services companies and drives them toward $2-5M EBITDA exits. In episode 086 of Return on Identity he joins Ahmad Ashrafi on scaling, sales skill, and 12-out-of-10 customer experience.
EPISODES
