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Krysta Jones
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Krysta Jones

Founder, The High Country Girls & Highly Connected

The Denver-born brand builder who grew up with the cannabis industry, won its Blood Sweat and Tears award, and preaches diversification to survive it.

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ABOUT
Krysta Jones is a consultant, brand builder, and community cultivator with over a decade in emerging industries. Founder of The High Country Girls, the marketing company she named creatively in 2014 when saying 'cannabis' could close your bank account, and the Highly Connected community and app, she grew up alongside Colorado's cannabis industry, moving through cultivation, retail, and brand development, and was recently honored with the industry's Blood Sweat and Tears award. She sits on boards ranging from publicly traded companies to nonprofits, and her investing spans Colorado and Florida real estate bought ahead of each market's surge. In episode 020 of Return on Identity she tells Ahmad Ashrafi why communities beat billboards and why diversification is survival in regulated industries.
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Conversations with this guest.
Build Communities, Not Just Brands
36:06

The bridge for Latin American capital.
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