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Camilo Reina
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Camilo Reina

Co-founder & CEO, Cicla

El ex VP de Grupo Éxito y líder de retail en Google Colombia que dejó la cima corporativa para emprender en ciclismo junto a Egan Bernal.

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ABOUT
Camilo Reina fue VP de Grupo Éxito, lideró retail para Google Colombia, dirigió marketing en Copa Airlines y Tigo, y estuvo detrás de algunas de las transformaciones digitales más importantes de Colombia — llegó a VP a los 35 cuando la media de sus pares era 44. Renunció a la cima corporativa para cofundar Cicla junto al campeón del Tour de Francia Egan Bernal: una plataforma que atiende al ciclista de manera integral con tienda-comunidad, un gran fondo de 115 km por las calles de Bogotá para 5,500 ciclistas producido en tres meses, y un laboratorio creativo B2B para marcas. Su lección más dolorosa: descubrir que no sabía hacer marketing para su propia industria. En el episodio 049 de Del Miedo a Millones comparte cómo maneja el ego, por qué no hay un solo modelo de transformación digital, y el poder de escuchar al cliente.
EPISODES

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Del Mundo Corporativo al Alma del Ciclismo
43:14

The bridge for Latin American capital.
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