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Interview
March 6, 2025
46:09

023 Marwa Hage

Desafíos y Triunfos en el Emprendimiento

En esta conversación, Marwa, co-fundadora de Munili, comparte su experiencia en el emprendimiento, desde la creación de su plataforma de seguridad hasta los desafíos que enfrentó en el camino.

KEY INSIGHTS

La creatividad vence al presupuesto. Marwa consiguió sus primeros clientes a los 23 años regalando donas a administradores de edificios a cambio de sus contactos: lead-gen de guerrilla puro.

Y Combinator cambió la escala del juego. Entrar al batch 2022 de YC transformó a Munily de una startup panameña a una empresa con ambición regional y ahora expansión a Miami y Estados Unidos.

Emprender en familia funciona con roles claros. Marwa lidera revenue como CRO mientras su hermano Jetzy dirige como CEO: la división de responsabilidades evita los conflictos típicos de negocios familiares.

El producto evoluciona con la tecnología. Munily lanzó Maya, un producto tipo wallet con control de acceso por inteligencia artificial, mostrando cómo una proptech debe reinventarse continuamente.

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