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Interview
March 20, 2025
47:30

024 Guillermo Jarrín

Pensar en Grande en un Mundo Cambiante

En esta interesante conversación, Ahmad Ashrafi entrevista a Guillermo Jarrín M., un emprendedor que comparte su recorrido desde que era un joven soñador hasta convertirse en un exitoso empresario en la industria del té.

KEY INSIGHTS

Ser el primero abre el mercado. Guillermo llevó el primer retail especializado de té a los centros comerciales de Ecuador y sostuvo la marca durante 12 años, demostrando que las categorías nuevas se crean, no se esperan.

El reconocimiento internacional valida el modelo. En 2017 la ONU (UNCTAD) reconoció su empresa entre los 10 emprendimientos alineados a los Objetivos de Desarrollo Sostenible.

De fundador a inversionista ángel. Hoy, desde el club Startup Adventures, Guillermo financia a la nueva generación de startups ecuatorianas, cerrando el círculo de un ecosistema que él ayudó a abrir.

Diversificar con criterio. Entre la franquicia de Chilli Beans, una nueva aventura de café con Café Vélez y la internacionalización de su marca de té, su portafolio muestra cómo pensar en grande en un mundo cambiante.

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