In this conversation, Ahmad Ashrafi and Federico Marangoni, founder of EMFIS, explore the profound impact of technology on our lives, the entrepreneurial journey, and the innovative solutions being developed in the real estate sector to address health concerns related to electromagnetic waves.
Technology needs a seatbelt. Federico isn't against technology — his analogy is a sports car at 500 km/h without an airbag: EMF shielding in bedrooms creates resting spaces for a body exposed to electromagnetic waves 24/7, 365 days a year.
Go where the market asks for you. Switzerland's supply-constrained market doesn't reward innovation, so EMFIS focuses on competitive markets like the Middle East and Miami, where developers need differentiation to sell.
Cash flow before valuation. A third-generation entrepreneur, Federico rejects the burn-money playbook: sound financials and profitability first, unicorn dreams optional.
The bigger goal is regulation. Beyond certifying towers, EMFIS works with governments to set EMF exposure limits for children's bedrooms, elderly homes, and hospitals — aiming to make shielding a standard in urban planning.
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