In this conversation, Ahmad Ashrafi interviews Andrew Sossin, co-founder of Recovery Unplugged, a unique treatment center that utilizes music as a therapeutic tool for addiction recovery. Andrew shares his journey from the insurance industry to founding Recovery Unplugged, highlighting the importance of music in breaking down barriers and fostering connections with clients
Music breaks down defenses that talk therapy can't. Recovery Unplugged infuses evidence-based therapy — CBT, EMDR, motivational interviewing — with music, starting with the client's favorite song playing in the pickup car.
The data backs it up. An 8-year Nova Southeastern University outcome study shows a 50.3% success rate — about four times the industry norm — across 18,000+ clients since 2013.
Follow-up is forever. A 20+ person alumni team contacts every former client weekly for life, shortening relapses in the fentanyl era when days literally mean life or death.
Mission needs margin. Andrew ran it like an accidental nonprofit until a crisis taught him that financial stability is what lets you help more people — impact and profitability must scale together.
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