MIAMI, FL · BRICKELL
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Interview
December 10, 2025
57:21

082 Nicole Bryl

From 5th Ave Billionaires to The First Lady

Nicole Bryl shares her journey from working with high-profile clients to starting her own business. She discusses the challenges and sacrifices she faced, the importance of resilience, and her decision to focus on her own legacy.

KEY INSIGHTS

Loyalty cost her the industry — and built her brand. Canceled over her 20-year association with Melania Trump, Nicole refused to denounce her client and rebuilt around resilience and the customers who stood by her.

Legacy starts in the kitchen. At 42 she invented her vitamin-C skincare line at home, delivering the first bottle to a Fifth Avenue client in a Poland Spring bottle before it grew organically.

Know when to stop living other people's lives. She gave long-term clients a one-year notice to build her own legacy: it is not my car or my plane, she realized after decades on call.

Consistency and the extra mile beat trendiness. Forty years in beauty — from secret teenage assistant to the White House — came down to relationships and showing up.

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