MIAMI, FL · BRICKELL
INVESTOR PORTAL↗
← All episodes
Interview
June 20, 2025
51:30

054 Cliff Locks

How He Built and Sold 3 Companies

In this conversation, Cliff Locks shares his insights on building successful businesses, the importance of mentoring the next generation, and the responsibility of teaching financial literacy within families.

KEY INSIGHTS

Only 3% of people write their goals down — and it changes everything. Cliff Locks compares written goals to programming your internal supercomputer: his son wrote 'billionaire' on a legal pad at 14 and earns near seven figures at 32, self-made.

Talk about money at the dinner table. 60–70% of family wealth is gone by the second generation and 90% by the third: walk kids through the mortgage, insurance, and utilities, record the grandparents' founding story on video, and let each generation add to it.

Build to sell. Across three exits — the last to a Fortune 5 via KKR — his formula was defining the vision of success as the exit, hiring bright people and overpaying them so 'they stay and they play', and building a bench strong enough to run without him.

Guide, don't dictate. Open doors — internships, shadowing, merit-badge-style career exploration — but let kids walk through them: it's their goals, not yours, that create ownership.

There are more of these.
Three shows, in English and Spanish. Or come on one yourself.
The bridge for Latin American capital.
Miami, Florida
Infinity Capital Asset Management, LLC
FINRA CRD #330526
© 2026 Infinity Capital Asset Management, LLC
PrivacyTerms
IMPORTANT DISCLOSURES
THE FIRM

Infinity Capital Asset Management, LLC ("Infinity") is a real estate investment management firm operating as a platform for access to private commercial real estate, for accredited international investors and high-net-worth individuals. Registration does not imply a particular level of skill or training.

RISK

Past performance is not indicative of future results. Historical returns, expected returns and probability projections are speculative. All investment involves significant risk, including the possible total loss of capital. Infinity does not guarantee that investment objectives will be met.

NOT ADVICE

Nothing here is an offer to sell or a solicitation of an offer to buy any security, nor investment, legal or tax advice. Any offering is made solely through definitive subscription documents under Regulation D of the Securities Act of 1933. Consult your own advisors.

SEPARATE ENTITIES

Commercial brokerage operates through a licensed Florida agent with LRF Group at Berkshire Hathaway HomeServices, separately from investment management, under distinct regulatory oversight. Banking and custody are provided by partner institutions.