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La Hora: Why 95% of Families Lose Their Fortune, with Ahmad Ashrafi

La Hora explores with Ahmad why 95% of family fortunes disappear across generations, the role of financial education, and how a family office structure prevents it.
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Ecuadorian newspaper La Hora published a feature with Ahmad Ashrafi on a statistic that should worry any family that has built something: roughly 95% of family fortunes disappear within a few generations.

The conversation covers why that happens, the role financial education plays in preventing it, and how a family office structure keeps wealth organized, governed and growing across generations instead of dissolving into it. These are the questions Ahmad works on every day as CIO of A9 Family Office, and the feature brings them to an Ecuadorian audience in plain language.

The piece was published alongside a video interview, which you can watch below.

Watch the La Hora interview

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