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Pascal Bachmann
Personal Branding Strategist & High-Performance Mentor
In this conversation, Ahmad Ashrafi and Pascal Bachmann delve into the significance of personal branding, emphasizing that it is not merely about visibility or social media presence, but about building trust and establishing a reputation.
A true personal brand is the expression of who you truly are. Pascal Bachmann's framework rests on four questions: who am I, who do I serve, what impact do I want to have, and what do I want them to believe about me — and that belief can be designed.
Being known for one thing beats being known for everything. After a 100-day water fast nearly turned 'the branding guy' into 'the fasting guy', he learned to pick one front-end identity as the entry point — and offer everything else in the back end.
Visibility without credibility is just noise. After an eight-figure bankruptcy in Switzerland, he Googled his name and found someone else dominating it — sparking his mission to help true authorities outrank the fake gurus preying on people's trust.
Own your name online. His playbook: buy yourname.com, build an authority site, claim your name on four or five social platforms, and repurpose every video through the VARK model — video, audio, reading, kinesthetics — so every learning type finds you.
