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Alyssa DeMartino
Senior Advisor, The Baldwin Group
In this episode, we dive deep with Alyssa DeMartino, Senior Advisor at The Baldwin Group, who shares her remarkable journey from the New York fashion industry to becoming a powerhouse in Miami's commercial real estate scene.
Fashion and real estate are the same three skills. Building something people use daily, aesthetics that drive emotion, and team-building — Alyssa's pivot from Manhattan fashion to commercial real estate worked because the fundamentals transferred, and the fast-paced discipline of fashion gave her the organization that now runs her career.
Miami rewards the open-handed. Roughly 75% of Miami is not from Miami — everyone is building a community from scratch, which makes the city unusually open to networking. Industry organizations, conferences, even run clubs: the doors are open if you show up.
The glitz is a trap; follow-up is the job. You can go to events for years and get nothing. Alyssa researches panels and attendee lists before every event, reaches out to targets in advance, and blocks the hours after a conference for follow-up. One well-timed check-in put her boutique firm on a bid list against giants.
Overnight success takes ten years — celebrate the milestones. Small wins are your GPS: if they're not accumulating, pivot; if they are, keep going. That's how sustainability of success actually works.
