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Peter Roth
Scaling & Lead Generation Expert
In this conversation, Ahmad Ashrafi speaks with Peter Roth, an expert in business scaling and lead generation. They discuss the motivations behind starting a business, the challenges of lead generation, the importance of having an exit strategy, and the key principles for building a scalable business.
Judge every lead source on four criteria. Quality, affordability, reliability, and scalability — Peter builds fully managed outbound call centers in Mexico that plug straight into his clients' CRMs.
Everyone exits one way or another. Systematize and build monthly recurring revenue, or you own a glorified job with a fancy business card.
Knowing your CRM beats reading a P&L. His contrarian non-negotiables are ethics, systematization, and sales skill — and free training from Jeremy Miner's YouTube beats $50K courses.
Consulting-for-equity is his growth model. Peter takes 30-60% stakes in $250-750K SDE home-services companies — loving HVAC's repeat revenue, avoiding solar's one-and-done customers — and drives toward $2-5M EBITDA exits.
