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Giovanna & Giovy Fernandez
Mother-Daughter Team, Miami Luxury Real Estate
In this engaging conversation, a mother-daughter duo in the Miami real estate market shares their journey of building a successful business together. They discuss the importance of communication, trust, and personal growth in both their professional and personal lives.
Realtors are prospectors, not door-openers. Giovanna teaches her team to attach to the task, not the result: decide how many people you'll talk to about real estate today, complete it, and the closings follow.
Consult, don't sell. Anybody can sell a couch; selling real estate means educating clients on the process, the market, and the hiccups — asking why four bedrooms matter instead of just how many.
Fear is a taught emotion. Giovy's fearlessness — jumping on cold calls, closing deals from elevator rides — reminded her mother that parents accidentally teach kids to be afraid of everything.
Never remind your kids they lack experience. The secret of a healthy family business is respect: let them be heard, ask their opinion in meetings, and treat them as smart as anyone at the table.
