x
Alyssa DeMartino
Senior Advisor, The Baldwin Group
In this engaging conversation, Alyssa shares her journey in the male-dominated construction industry, discussing the challenges she faced and the strategies she employed to overcome them. She emphasizes the importance of resilience, mentorship, and networking while also providing valuable advice for women aspiring to leadership roles.
Underestimation is fuel. Joining construction a decade ago, Alyssa DeMartino learned she had to work twice as hard — and answered every assumption not with complaints but with action: over-deliver, stay organized, and prove them wrong ten times over.
If you're not prepared, prepare to fail. Her credibility playbook: due diligence before every meeting, LinkedIn and portfolio research, and staying fluent in market news — sharing a just-announced project with its developer is instant value.
It's a no for now. It took seven years of constant nos in New York before business came to her; confidence isn't a mindset trick — it's earned through the long game, pivoting like the mouse in the maze instead of staying stagnant.
Voice what you need. Align with senior leadership, ask for the meetings, say out loud that you want the top — and mentor those with adversity of any kind, because today's CEOs mostly started at the bottom too.
