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Sam Winsbury
Founder, Kurogo
In this conversation, Ahmad Ashrafi and Sam Winsbury delve into the significance of personal branding in today's economy.
Trust has been eroded — and that's the opportunity. PwC found a 60-point gap between how much executives think they're trusted and reality; Sam Winsbury's research shows 86% of people are more likely to buy when the founder is a recognized industry expert.
Positioning separates profitable personal brands from hobby ones. Your unmatchable asset is the unique combination of skills, experience, expertise, personality, and values — in 250+ brand builds, Kurogo has never seen two identical combinations.
Authority content beats commodity content. Commodity content could come from anyone; authority content only from you — that's the difference between a thousand views and a million, and between being forgotten and being followed.
Organic first, and don't miss twice. Content works round the clock like a 24/7 salesperson; judge results on a 6-month timeline for high-ticket offers, treat followers as the one vanity metric that matters, and never let a missed day become two.
