The Quiet Power Behind Serious Capital
Family offices manage some of the largest pools of private capital in the world. They're not flashy. They don’t issue press releases. But when they move, markets notice.
When it comes to real estate investing, family offices aren’t just evaluating properties or returns. They're underwriting people—the sponsors. And they do it with an intensity that many individual investors overlook. Why? Because in private markets, who you invest with is often more important than what you invest in.
At Infinity⁹, we believe most investment mistakes come from ignoring that basic truth. As we often say: There are no bad markets, just bad strategies—and often, bad sponsors behind them.
What Does It Mean to “Underwrite a Sponsor”?
In public markets, you might compare a fund manager’s past performance and look at fees. But in private markets, the sponsor is your fiduciary, operator, strategist, and risk manager rolled into one.
Family offices take sponsor underwriting seriously. That means asking tough questions about:
- Track record across cycles
- Skin in the game
- Operating discipline
- Communication style
- Legal and tax integrity
- Capital management philosophy
- Alignment of incentives
This is not about resumes. It's about character, judgment, and the quality of the sponsor’s decision-making over time.
1. Track Record: Look Beyond the Highlight Reel
Every sponsor has a pitch deck filled with cherry-picked deals. Family offices go deeper. They want to see:
- How the sponsor performed during market downturns
- Which partners they've worked with over a decade, not just a year
- Whether they exited well—or got lucky with timing
If a sponsor can walk you through a failed deal and explain what they learned, that’s often more valuable than a string of wins. Family offices respect humility and long-term thinking more than high IRRs.
2. Skin in the Game: Who’s Really Taking the Risk?
At Infinity⁹, we believe that alignment is everything. That’s why we always invest alongside our partners.
Family offices scrutinize how much capital a sponsor is committing personally. If a sponsor is asking investors to take the lion’s share of the risk while putting in little of their own money, that’s a red flag.
Look for proportional investment. If the sponsor has meaningful capital at stake, they’re far more likely to be disciplined during tough decisions.
3. Operational Maturity: Can They Actually Run the Asset?
Owning real estate and operating real estate are two very different skill sets.
Sophisticated capital looks beyond glossy brochures. They want to know:
- Who’s on the asset management team?
- How are property managers being selected and incentivized?
- What systems are in place for tenant retention, CapEx planning, and cash flow management?
Family offices treat sponsors like operators of a small business—because that’s exactly what they are.
4. Transparency and Communication: Is This Someone You’d Trust With Bad News?
Trust isn’t tested when everything is going right. It’s tested when the market turns.
Family offices often ask: “What does the sponsor’s quarterly report look like during a bad quarter?”
They’re looking for honesty, context, and thoughtful analysis—not spin.
Private investors should adopt the same approach. Ask to see real communications from a past downturn. Better yet, ask for references from LPs who went through a tough period with the sponsor.
5. Legal and Tax Integrity: Is the Structure Built to Last?
Even a well-run deal can go sideways if the entity structure is sloppy or the sponsor takes aggressive tax positions.
Family offices often retain legal counsel to evaluate how the GP/LP structure is built. Is the waterfall fair? Are the fees excessive? Are there hidden clauses that transfer risk to LPs?
The devil is in the details. And in private investments, those details determine outcomes.
6. Philosophy: What’s Their Capital Framework?
One of the most telling signals isn’t in the numbers—it’s in the sponsor’s investment philosophy.
At Infinity⁹, we talk about Building Capital Framework as a long-term process. We don’t chase market timing. We prioritize durable income, risk-adjusted returns, and capital preservation.
Family offices are drawn to sponsors who can articulate why they invest the way they do—not just what they’re buying.
Ask your sponsor:
- What are you optimizing for?
- How do you define success beyond IRR?
- What do you do when a deal doesn’t go as planned?
What Can Private Investors Learn?
You don’t need a billion-dollar family office to apply these principles.
Every investor can—and should—ask better questions, request references, and evaluate sponsors with the same rigor. Start by building your own sponsor underwriting checklist:
- Does the sponsor invest personally in each deal?
- Have they successfully navigated a downturn?
- Do they overpromise, or do they speak conservatively about risk?
- Are they clear and transparent in reporting?
- Do they have a long-term framework—or are they chasing yield?
Why This Matters More Than Ever
In today’s environment, returns are no longer “easy.” Rising rates, tighter lending, and market uncertainty separate skilled operators from opportunistic capital-raisers.
This is where private investors often make their biggest mistakes: not by choosing the wrong asset, but by partnering with the wrong sponsor.
When you underwrite the who, you reduce risk in the what.
And when you invest with groups like Infinity⁹—where every deal reflects our own capital, our own philosophy, and our own long-term relationships—you gain access to the same institutional-quality real estate opportunities that sophisticated families have relied on for generations.
After all, your money doesn’t need a visa. But it does need a strong partner.
